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Transforming data into actionable insights

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About Me

Muhammed Nafih

I am a Data Analyst and BI Developer focused on transforming data into actionable insights that support better decision-making. My work bridges analysis and visualization, helping move organizations from understanding what happened to knowing what to do next.

I believe data is only valuable when it drives decisions. My goal is to ensure every analysis and dashboard I build contributes to clarity, impact, and measurable business growth.

Data Analysis

Performing EDA, data cleaning, feature understanding, and statistical summaries

Data Visualization

Designing insight-driven dashboards using Power BI, Tableau, Matplotlib, and Seaborn

Databases

Working with SQL queries, joins, filtering, grouping, and data extraction

Predictive Analytics

Building simple predictive models using Python, Pandas, and Scikit-learn

Featured Projects

Retention Strategy Simulator – Churn & CLV Analytics

Retention Strategy Simulator – Churn & CLV Analytics

Decision-support analytics project that quantifies revenue at risk using churn and CLV, and evaluates retention strategies through ROI-driven Power BI dashboards.

Python Power BI DAX Prescriptive Analytics
GitHub View Dashboard
Road to 2027 – India Men’s ODI World Cup Squad Analytics

Road to 2027 – ODI World Cup Squad Analytics

Decision-support analytics for ODI squad selection using post-2023 performance data, age risk, and role balance, delivered through interactive Power BI dashboards.

Python Power BI DAX Decision Analytics BI Storytelling
GitHub View Dashboard
Omni-Channel Retail Momentum

Omni-Channel Retail Momentum: Marketing Intelligence & Prescriptive Analytics

End-to-end retail analytics project that integrates SQL-based KPI engineering, Python analysis, and Power BI dashboards to evaluate marketing efficiency and support scenario-based decision making.

SQL Python Power BI DAX Prescriptive Analytics
GitHub View Dashboard
Retail Inventory, Demand & Promotion Analytics

Retail Inventory, Demand & Promotion Analytics

Operational BI project that evaluates inventory efficiency, demand–supply alignment, and promotion effectiveness using SQL-engineered KPIs and interactive Power BI dashboards for decision support.

SQL Power BI DAX BI Analytics Operations
GitHub View Dashboard
Telco Customer Churn Analysis

Telco Customer Churn Analysis

End-to-end churn analysis using SQL, Python, and Power BI to identify key churn drivers, customer risk segments, and actionable retention insights.

SQL Python Power BI DAX Customer Analytics
GitHub View Dashboard
RFM Customer Segmentation Analysis

RFM Customer Segmentation Analysis

SQL-driven RFM customer segmentation using transactional data to identify high-value, loyal, and at-risk customer groups, visualized through Tableau dashboards.

SQL Tableau Customer Segmentation RFM Analysis
GitHub View Dashboard

Skills

Data Analysis

Extracting insights from raw data through structured analysis and exploration.

Python Pandas NumPy EDA Statistics

SQL & Databases

Querying, transforming, and aggregating data for analytics workflows.

MySQL PostgreSQL Joins CTEs Window Functions Data Extraction

BI & Data Visualization

Designing dashboards that communicate insights clearly to stakeholders.

Power BI DAX Tableau Matplotlib Seaborn

Predictive Analytics

Building and evaluating models to support forecasting, churn analysis, and data-driven decision-making.

Scikit-Learn Logistic Regression Random Forest Model Evaluation Churn Modeling

Credentials

Google Advanced Data Analytics Professional Certificate Badge

Google Advanced Data Analytics Professional Certificate

Google

Validates advanced skills in statistical analysis, machine learning, regression modeling, A/B testing, and predictive analytics using Python, with a focus on business decision-making.

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Google Data Analytics Professional Certificate Badge

Google Data Analytics Professional Certificate

Google

Validates proficiency across the data analytics lifecycle, including SQL, Python, data cleaning, R programming, and visualization, with a focus on actionable business insights.

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Let’s Work Together

I’m open to collaborating on data analytics, BI, and decision-focused projects, or discussing how data can drive measurable business outcomes. Let’s connect and explore how insights can turn into impact.

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